though i certainly don’t claim to be an expert in this little gig i have going on, i feel as though there are things i have learned that could be valuable to any one just starting their own business or considering taking the leap.
so,without further ado, i bring you:
yeah, i know, my name’s not mary. but jessica, jessica just doesn’t have the same ring to it.
i would love to share a few things over the next few weeks and can’t wait to hear your input as well. so let’s get started!
handmade business tip #1:
i know, i know, it may seem counterintuitive, but my favorite and most successful method of growing my business is giving something away. of course, i have recently been the recipient of some generosity, so i know this isn’t a foreign concept to a lot of you!
from the day i started allora handmade, i truly believed that if i was willing to be generous with my product, my time, and my talents, that things would work. it amazes me to see the result of generosity. being willing to give has infused my business with a frenetic excitement and happy energy that pushes me to do more and do better. AND it just so happens that the awesome by-product is more advertising and more sales. what’s to lose? nothing! it’s a win-win!
when business is slowing down or it just needs a good-old-fashioned kick in the pants, giveaways are my go-to. this month has been my best month ever (with the exception of the autism benefit back in january) and it is no coincidence that i have participated in 4 giveaways this month. when i decided i wanted to go to TCC (before i knew of my sister’s awesome surprise) i knew i had to do something crazy to raise the funds. and so, a giveaway each week was my plan. if you are dying to hit a certain milestone in your business (# of sales, $ amount, quitting your day job, etc.) i would highly recommend it.
search out blogs you love whose readers would go crazy for your product. it doesn’t hurt to ask if they would host a giveaway for you. don’t be afraid to do giveaways for some smaller blogs too. chances are you are helping to bring them a few more readers as well and it turns into a “you scratch my back, i’ll scratch yours” situation.
the gist of it is this:
giveaways are a great way to get people talking about you and your business.
you won’t regret it!
(part of this tip was originally written for marta’s business and blogging workshop. consequently, marta was one of the first to host a giveaway for me a year ago tomorrow.)
what about you? have you seen good things come from giveaways?