i met jaima of ring around the rosies at blissdom this year. since then, jaima has managed to grow her facebook page at an astounding rate, so i invited her here’s to share how to effectively use facebook and social media to grow your business or blog.
First of all, it is an honor to be guest posting for Jess today! As you will learn as you read on, it is almost unbelievable, for I still think of myself as a total “newbie” when it comes to blogging and social media, but I grew so quickly that others are now calling me a social media “expert”! Carazy!
For those of you who do not know me, my name is Jaima and I blog at Ring Around the Rosies. I am also a business leader and marketer for Shaklee. I started with Shaklee as a way to monetize my blog and take some of the burden off of my husband as I have always wanted to be a stay at home mom. Thanks to social media and online marketing, I have been able to achieve that dream and support our family while I stay at home with our two year old princess!
So what is social media and why is it important? If you’re reading blogs, you are probably already familiar with what social media is. In short, social media is a rapidly developing way of communicating and interacting with others online using different platforms such as blogging, facebook, twitter, linked-in, etc.
Social media is key in advertising and growing your business and/or blog. In order to succeed, you have to be where your clients are, and they are on social media. Most likely they no longer use a phone book, and chances are few actually read newspapers or the flyers that come in the mail. They are on facebook.
Alright, so I get that. I am on facebook. I do blog. So now what? Well, you cannot just expect that people are reading your blog or searching for your business. There are hundreds of thousands of other businesses and blogs out there. You have to find your clients (for the sake of this article, clients can also be translated as followers/readers) and without sounding catty, you have to make yourself stand out. Yes, I know that is scary.
Like I mentioned in the beginning, I grew very fast. Way faster than I ever dreamed of. It has been amazing to watch my blog and facebook followers explode (and honestly, a little overwhelming). While it did happen very quick, it did not happen overnight. It took a lot of work and a LOT of stepping out of my comfort zone. I had to overcome a lot of personal fears and literally get out of my own way to allow growth to happen!
I opened my blog up to the public August of last year. In February when I started watching and recording my numbers, I had 140 facebook followers. Today, in less than 5 months I have over 11,000. My Alexa score has dropped from 1,500,000 to under 198,000. And, my income with Shaklee has more than doubled. Told you it was crazy!
Here are MY tips for effectively using facebook and social media to grow your business and/or blog.
1. Be consistent and persistent. You have to go all or nothing. I read a statistic that said it takes the average consumer 5 times of seeing something before they become interested enough to really look. FIVE times. You cannot do 1-2 posts and expect to see results, you have to be persistent.
2. Truly interact with your followers. I try to make my facebook page feel like a community instead of a fan page. I do not have paparazzi following me around. I want my facebook page to be as much about the other mom’s that are there, as it is about me.
3. Post often. This goes back to number 1, but really. In my research, I found that the “big bloggers” were posting an average of 6-10 times a day. Share personal stories and pictures in addition to your ‘business’ posts. The more your clients can relate to you, the more they will trust you and want to buy your products. There are GREAT tools out there for scheduling posts in advance. I personally love hootsuite.com. I try to post 1 inspirational quote, and 1 Shaklee testimony every day, so I schedule them a month in advance along with some other important posts that I do not want to forget. As a mom 1st, I am not always on my computer or phone to market, but with hootsuite, I can schedule it during naptimes, etc!
4. Use pictures instead of just text. According to my insights, and other research, more people see and interact with pictures than they do a text post or general status update. Post a picture from your blog with a link to the blog post instead of the other way around. It will generate more traffic to your blog and interaction on your facebook page. In addition, more people are apt to share your picture than they are your status, which has potential for attracting more followers.
5. Be yourself, but stay true to your brand. I don’t think everyone has to have a niche. I for one consider myself a “lifestyle” blogger. But generally, I have a natural living theme to my blog as I try to live and encourage other mom’s to live a healthy, green life. However, I see a lot of other “natural” mom’s who post pictures of eating garbage and do not understand how they can truly encourage others to live clean when they post pictures from McDonalds.
6. Don’t focus on the numbers, focus on the client. This kind of goes with the reaping and sewing analogy, but if you only focus on the numbers, the greed will show through, but if you are truly engaged with them, it will be evident. It isn’t a popularity contest.
7. In creating your brand, you need to be uniform. People will begin to recognize your logo or face online, and it should be the same on all social media platforms. Same thing goes for colors and fonts. Try to create a crisp, clean, and organized space that is easy for your readers to navigate!
8. Make sure your website is easy to locate. People are lazy (myself included)! I am not going to hunt down a link to your page. It should be right at the top.
9. Share other’s posts and they will likely return the favor. Try to form a network of other women who you can work with, and help each other out. Promote each other’s pages and businesses! Networking is key in any business: online or offline!
10. Be sure to include a ‘call to action’ in your posts. Whether you say, “like this post if you agree”, or send them to check out your products. Chances are people won’t do it on their own.
11. Remember that as much as this is about sharing your story and creating relationships, this is your business. It takes work, dedication, trust, faith.
12. Be familiar with facebook’s rules. They are pretty strict with what you can and cannot include in your banner photo and on your page in general (including giveaways). It would really stink to do all of the work and then have your page deleted!