You can bask in the glory of being a successful email marketer. But let me tell you, this success is temporary. To get a permanent solution for retaining the position of an email marketer you must abide by certain laws. It is important to compose a legally correct email in order to retain your #1 position as an email marketer.
You may find it very lucrative to send messages following a huge queue of email ids. But this is not at all a good idea for two genuine reasons.
- You must be violating the law.
- Or, you email may bring a bad impact on your upcoming and prospective client’s email marketing messages that will get into other people’s inboxes. This includes the email inbox of your own client as well.
So, the concluding statement is whatever you do as a marketer of email, it is likely to bring adverse results on the rate of email delivery in the present and in future.
The basic law of writing a legally correct email is to use only commercial email messages can be allowed to pass through via emails. By commercial messages, it means the message should not speak of promoting a product or service directly via an email message.
Even if your message promotes content like posting blogs, uploading free eBook, any tutorial, etc., it should be regarded as a commercial message. Further, if your message speaks of any deceptive advertising, it could lead to heavy fines, penalties and imprisonment.
Requirements of the Act of CAN-SPAM For A Legally Correct Email
Your messages’ information in the header must not be fake or misguiding. This includes to fill the categories “From”, “To”, and “Reply To” fields. The information of routing should also be contained.
To put things simply, your message should provide a clear information about who the sender of the message is and to whom is the message being disseminated. Also, the header should contain the original domain and the original email address.
Line of subject
The subject of your message should be a true reflection of the content of the message. Do not provide a very smart or cunning subject line so that it does not match with the matter of the content.
Project it very clearly so that the recipient understands by looking at it all at once. Inappropriate and vague subject lines are inappropriate when it comes to legally correct email.
First, identify if the message is an advertisement or promotional by nature. Once you confess that your message content consists of an ad or a promotion, you get an added facility from CAN-SPAM.
The basic important thing of an email message is that you need to make your client understand that it is a promotional message. Remember, for doing this, you need not send any separate note. But within the message you send, make this point clear.
Do not forget to include your permanent address in the email message. The address must be an authentic postal address. Put your proper street address and registered Postal Service address.
If you have a personal mailbox, provide that established postal service. If you do not provide, your client will not be able to reach to you when required. Also, many people may think you a fraud for not providing a proper address.